Back in the day, when I was running my marketing business, I came up with a tagline that reflected more than just branding — It’s not who you know, it’s who knows you. It captured what I was learning firsthand. Self-marketing was teaching me a lot, and it made me think back on some pivotal, gleeful moments from my early theatre career:

Like when The Steppenwolf Theatre called me in — and I booked the role — without an agent submission.
 Or when a director from The Second City personally recommended me — and I was hired.
 Or when roles came directly to me, no middleman, no insider connection.

None of those doors opened because I “knew someone”. They opened because someone knew me — through my work, my reputation, and how I put myself out there.

Over the past year and a half, I’ve noticed more and more branding companies using the same tagline I coined years ago. I don’t think they intentionally copied it—more likely, they’re just starting to see what I saw back then. Either way, it doesn’t really matter. I’ve moved on.

The Recognized Actor started to shift around 2018, the moment I saw the tagline was missing something very important — me. Or if you were my client, it was missing you. So the new version might be something like, It’s not who you know, it’s who knows you — most importantly, it’s you knowing you.

I never used this new version of the tagline — I gave it a complete makeover. When I say “you knowing you,” I’m not just talking about self-awareness or brand identity. I mean something deeper: recognizing the essence of who you are — beyond name, culture, or upbringing. It’s about seeing You — the infinitely creative You. The genius You. The You who lives at the center of Infinite Possibility. And when you live through that You, the world responds — not just people, but everything. Chance meetings. Perfect timing. Opportunities that seem to appear from nowhere.

Recognize yourself, and
the world recognizes you.